Building Your Alert Strategy

Start Simple

When setting up alerts for the first time, resist the temptation to configure notifications for every possible condition. A better approach is to start with a small set of high-impact alerts and expand from there as you learn what matters most in your environment.

Begin with critical conditions that directly affect your users, such as displays going offline, control systems becoming unreachable, or rooms losing all connectivity. These are the alerts that require immediate action and have the highest business impact. Once these are in place and working well, you can layer in additional rules.

Starting simple also gives you time to observe how your environment behaves under normal conditions. You may discover that certain devices restart periodically as part of their normal operation, which might trigger false alerts if you configure thresholds too aggressively. Give yourself time to learn the baseline before fine-tuning.

Alert Fatigue and How to Avoid It

Alert fatigue occurs when your team receives so many notifications that they start ignoring them. This is one of the most common pitfalls in any monitoring system, and it can be dangerous because genuine critical alerts get lost in the noise.

To avoid alert fatigue, be intentional about what triggers a notification versus what is simply logged for later review. Not every event needs to send an email or a push notification. Reserve notifications for conditions that require a human response, and let the platform collect less urgent information in the background for periodic review.

Regularly review your alert rules to identify noisy or low-value alerts. If an alert fires frequently but never leads to action, consider adjusting its threshold, reducing its severity, or disabling it entirely. A lean, well-tuned alert configuration is far more effective than a comprehensive one that nobody trusts.

Severity Level Guidelines

Using severity levels consistently across your alert rules makes it easier for your team to prioritize and respond. Establish clear definitions for what constitutes a critical, warning, and informational alert in your organization, and apply those definitions uniformly.

A common framework is to reserve critical severity for conditions that are actively impacting users or meetings, such as a room being completely offline. Warning severity is appropriate for degraded conditions that could escalate, such as a single device in a multi-device room going offline. Informational severity works well for events that are useful to know about but do not require action, such as a device reboot completing.

Document your severity definitions and share them with your team. When everyone understands what each level means, response times improve and there is less confusion about which alerts to prioritize. Consistency in severity assignment is more important than perfection.

Notification Routing

Not every alert needs to go to every person. Notification routing lets you direct alerts to the people best positioned to respond, based on the alert's location, severity, or type. This keeps individual inboxes manageable and ensures accountability.

Consider routing critical alerts to your on-call team or facilities group, while sending warning-level alerts to a shared monitoring channel that is reviewed during business hours. Informational alerts might only appear in the platform interface without sending external notifications at all.

If your organization has regional teams or building-specific support staff, take advantage of location-based routing. An alert about a room in the London office should go to the London team, not the entire global group. Thoughtful routing reduces noise for individuals while ensuring that every alert reaches someone who can act on it.

Regular Review Cadence

Your alert strategy should not be a set-it-and-forget-it exercise. Schedule regular reviews, perhaps monthly or quarterly, to evaluate how your alerts are performing. Look at which alerts fire most frequently, which lead to actual action, and which are being routinely dismissed.

During these reviews, involve the people who respond to alerts day to day. They have the best insight into what is helpful and what is noise. Use their feedback to adjust thresholds, add new rules for emerging issues, and retire alerts that no longer provide value.

Over time, your alert strategy will mature and become a reliable part of your operations workflow. The key is to treat it as a living configuration that evolves with your environment, your team, and your experience with the platform.